Is a virtual tour worth it?

In order to answer this question you must first answer these questions:

Do you manage a business?

Do you want people to visit your property?

Does your business like making money?

If you answered yes to any of these questions, virtual tours are ESSENTIAL for you.

We admit to being a bit bias when answering this question, however the results from virtual tours don't lie. We have seen business growth as a result of every single virtual tour we've ever made.

You don't have to take our word for it though. Ipsos which is an international research company confirmed that Google Street View virtual tours (when breaking down the math) are responsible for 1 in 5 sales.

They confirmed that 41% of those who view a virtual tour are twice as likely to visit after exploring their property on Google Street View.

There are several types of virtual tours available depending on what you would be using it for. The most common uses are:

- Google Street View for businesses.

- Real Estate virtual tours.

Google Street View Tours

A lot of people aren't aware yet that Google Street View isn't just 360 perspectives from the roads. You can bring this virtual world from the road, and go inside your business.

This provides customers with an instant welcome and an invitation to explore your property from the first moment they discover you.

Is a virtual tour worth it?
A Google Street View tour of the Guinness Storehouse, Dublin, Ireland

Did you know that 44% of people use Google Maps to find a restaurant, a car mechanic, a cinema, etc. before using any other platform? That's 44% of your entire customer potential! Another 53% use the Google home page, leaving just 3% of all other online business searches conducted on platforms like Bing, Yahoo, and (the big one) social media!

Is a virtual tour worth it?
A pie chart of all online business searches and which platforms they use.

At this moment you may want to sit back and think about how much time and money you spend trying to reach 56% of your customers.

There are further independent studies that also confirmed Google Maps has a 27% success rate when it comes to attracting customers to your business. Whereas the rest of the internet has (at most) just a 13% success rate.

So if you want more customers, using a cost-effective and highly successful solution, you NEED a Google Street View tour of your business interior added to Google Maps.

Real Estate Virtual Tours

The other sector where virtual tours are in high demand is in real estate.

Some Estate Agencies have adopted virtual tours to their website property listings so that potential home buyers can explore a house without having to go for a physical viewing first.

Having a virtual tour of a home provides buyers with a much better understanding of what the property is like in real life. The decision process becomes a lot more clear-cut between a 'yes' or 'no' which is a huge benefit for the agency as this helps filter out the serious buyers from the time-wasters.

Is a virtual tour worth it?
A virtual tour of a property for sale.

There are several studies online that backs up the success rate of Real Estate Tours as well:

- The NAEA found that 54% of home buyers won't consider a property if there's no online tour.

- Listings with a virtual tour are viewed 87% more than those without.

- Wasted viewings decrease by 40%.

- 75% of home buyers found that virtual tours were a major decision-making tool.

That's just the findings from one organization.


Of course we would encourage anyone with a property to have a virtual tour made, but remaining as impartial as we can, the statistics say everything. If you don't currently have a virtual tour then some alarm bells should be ringing in your head by now.

The success rate of virtual tours has been proven by hundreds of case studies over the years and as generations lean further and further into technology the success rate of these statistics is only going to increase over time.

Virtual tours are still frankly in their infancy stage in terms of their usefulness, technical ability and public awareness; but already they are proving to be critical assets for anyone that wants their company to be seen.

It's also worth advising you that if you are considering a virtual tour, be careful with who you choose to photograph it for you.

The majority of 360 photographers do it as a hobby, using very low quality cameras and publish a very low quality tours.

In the Summer of 2021 a Street View company made a tour of the brand new Rolls Royce showroom in Mayfair, London. A globally respected showroom of excellence. It turns out the tour company couldn't be bothered to add the Street View tour to the correct continent! Let alone the correct building.

So when you look for a virtual tour creator, make sure that you do your research first. Always look at their previous work before deciding to hire them.

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